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Learning Web Design: A Beginner's Guide to (X)HTML, StyleSheets, and Web Graphics List Price: $44.99 Sale Price: $25.98 Average Rating:

Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning -- defining how the Web and web pages work -- and builds from there. By the end of the book, you'll have the skills to create multi-column CSS layouts with optimized graphic files, and you'll know how to get your pages up on the Web. This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards. Learning Web Design explains: How to create a simple (X)HTML page, how to add links and images Everything you need to know about web standards -- (X)HTML, DTDs, and more Cascading Style Sheets -- formatting text, colors and backgrounds, using the box model, page layout, and more All about web graphics, and how to make them lean and mean through optimization The site development process, from start to finish Getting your pages on the Web -- hosting, domain names, and FTP The book includes exercises to help you to learn various techniques, and short quizzes to make sure you're up to speed with key concepts. If you're interested in web design, Learning Web Design is the place to start.

Neuro Web Design: What Makes Them Click? List Price: $24.99 Sale Price: $14.26 Average Rating:

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”— Steve Krug, author of Don’t Make Me Think!A Common Sense Approach to Web UsabilityWhy do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

The Web Designer's Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design List Price: $25.00 Sale Price: $14.44 Average Rating:

Inspiring Web Design at a GlanceThe Web Designer's Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 20,000 sites on his website, and showcased in this book are the very best examples. Sites are organized by color, design style, type, theme, element and structure. It's easy to use and reference again and again, whether you're talking with a co-worker or discussing website design options with a client. As a handy desk reference for design layout, color and style, this book is a must-have for starting new projects.

Web Development and Design Foundations with XHTML (5th Edition) List Price: $85.00 Sale Price: $53.95 Average Rating:

Using Hands-On Practice exercises and Web Site Case Studies to motivate readers, Web Development and Design Foundations with XHTML includes all the necessary lessons to guide students in developing highly effective Web sites. A well-rounded balance of hard skills (XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.

The Principles of Beautiful Web Design List Price: $39.95 Sale Price: $22.36 Average Rating:

Tired of making web sites that work absolutely perfectly but just don't look nice? If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites. Understand the design process, from discovery to implementation Understand what makes "good design" Developing pleasing layouts using grids, the rule of thirds, balance and symmetry Use color effectively, develop color schemes and create a palette Use textures, lines, points, shapes, volumes and depth Learn how good typography can make ordinary designs look great Effective imagery: choosing, editing and placing images And much more Throughout the book, you'll follow an example design, from concept to completion, learning along the way.

Web Design All-in-One For Dummies List Price: $44.99 Sale Price: $24.65 Average Rating:

Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head. Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more. Getting Started covers planning, defining your target audience, choosing the right software, and more Designing For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphics Building Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systems Web Standards & Testing teaches you how to test and validate so everyone can enjoy your site Publishing & Site Maintenance helps you get your site online and keep it current Web Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site.

Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS (2nd Edition) List Price: $39.99 Sale Price: $19.95 Average Rating:

No matter how visually appealing or content-packed a Web site may be, if it's not adaptable to a variety of situations and reaching the widest possible audience, it isn't really succeeding. In Bulletproof Web Desing, author and Web designer extraordinaire, Dan Cederholm outlines standards-based strategies for building designs that provide flexibility, readability, and user control--key components of every sucessful site. Each chapter starts out with an example of an unbulletproof site one that employs a traditional HTML-based approach which Dan then deconstructs, pointing out its limitations. He then gives the site a make-over using XHTML and Cascading Style Sheets (CSS), so you can see how to replace bloated code with lean markup and CSS for fast-loading sites that are accessible to all users. Finally, he covers several popular fluid and elastic-width layout techniques and pieces together all of the page components discussed in prior chapters into a single-page template.

Book Description No matter how visually appealing or content-packed a Web site may be, if it's not adaptable to a variety of situations and reaching the widest possible audience, it isn't really succeeding. In Bulletproof Web Desing, author and Web designer extraordinaire, Dan Cederholm outlines standards-based strategies for building designs that provide flexibility, readability, and user control--key components of every sucessful site. Each chapter starts out with an example of an unbulletproof site one that employs a traditional HTML-based approach which Dan then deconstructs, pointing out its limitations. He then gives the site a make-over using XHTML and Cascading Style Sheets (CSS), so you can see how to replace bloated code with lean markup and CSS for fast-loading sites that are accessible to all users. Finally, he covers several popular fluid and elastic-width layout techniques and pieces together all of the page components discussed in prior chapters into a single-page template. Guest Reviewer: Jeffrey Zeldman Modern web design is user-centered, accessible, and standards-based. In other words, it's completely different from the stuff we did in the 1990s. There are two vital aspects to designing with web standards: (1) understanding why (2) knowing how Know-how is what Dan Cederholm has in spades, and in this updated edition of his essential text, he shares that knowledge with humor and clarity. Dan's is one of the smartest minds in CSS and HTML. He is internationally known as a deep and innovative coder. But his background is in design and production, working on real-world sites for no-nonsense businesses like Google, ESPN, and Fast Company, Inc. This grounding in practical user interface design and daily production issues makes Dan a great teacher of CSS, because he never loses sight of the things designers want to do (not to mention the things designers' clients and bosses demand of them). From multi-column layouts that stay crispy in milk, to maintaining fine control of web fonts and sizes without alienating users: just about every problem a modern web designer faces is examined, with solutions ranging from good to better to best. This second edition includes everything you need to know about taking Internet Explorer 7 into account. Little else has changed. And that's as it should be, for this book is a classic. It belongs on every web designer's shelf. -- Jeffrey Zeldman, author, Designing With Web Standards 2nd Edition About the Author Dan Cederholm is a Web designer and author living in Massachusetts. He's the founder of SimpleBits, a tiny design studio. A recognized expert in the field of standards-based Web design, Dan has worked with Google, MTV, ESPN, Fast Company, Blogger, Odeo, and others. He embraces flexible, adaptable design using Web standards through his design work, writing, and speaking. Dan is the author of two best-selling books: Bulletproof Web Design (New Riders) and Web Standards Solutions (Friends of ED). Dan also runs the popular weblog SimpleBits, where he writes articles and commentary on the Web, technology, and life. He also plays a mean ukulele and occasionally wears a baseball cap.

Web Design in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly)) List Price: $34.99 Sale Price: $20.49 Average Rating:

Are you still designing web sites like it's 1999? If so, you're in for a surprise. Since the last edition of this book appeared five years ago, there has been a major climate change with regard to web standards. Designers are no longer using (X)HTML as a design tool, but as a means of defining the meaning and structure of content. Cascading Style Sheets are no longer just something interesting to tinker with, but rather a reliable method for handling all matters of presentation, from fonts and colors to the layout of the entire page. In fact, following the standards is now a mandate of professional web design. Our popular reference, Web Design in a Nutshell, is one of the first books to capture this new web landscape with an edition that's been completely rewritten and expanded to reflect the state of the art. In addition to being an authoritative reference for (X)HTML and Cascading Style Sheets, this book also provides an overview of the unique requirements of designing for the Web and gets to the nitty-gritty of JavaScript and DOM Scripting, web graphics optimization, and multimedia production. It is an indispensable tool for web designers and developers of all levels. The third edition covers these contemporary web design topics: Structural layer: HTML 4.01 and XHTML 1.0 (9 chapters), including an alphabetical reference of all elements, attributes and character entities Presentation layer: Ten all-new chapters on Cascading Style Sheets, Level 2.1, including an alphabetical reference of all properties and values. Behavior layer: JavaScript and scripting with the Document Object Model (DOM) Web environment: New web standards, browsers, display devices, accessibility, and internationalization Web graphics optimization: Producing lean and mean GIF, JPEG, PNG, and animated GIFs Multimedia: Web audio, video, Flash, and PDF Organized so that readers can find answers quickly, Web Design in a Nutshell, Third Edition helps experienced designers come up to speed quickly on standards-based web design, and serves as a quick reference for those already familiar with the new standards and technology. There are many books for web designers, but none that address such a wide variety of topics. Find out why nearly half a million buyers have made this the most popular web design book available.

In 1998, Jennifer Niederst wrote the first edition of this very successful book after she found herself spending way too much time chasing down the solutions to HTML problems. From hexadecimal color specs to mouseover scripts, the answers are all out there, but finding the exact one you need can soak up a whole day. "I wrote Web Design in a Nutshell because it was the book I needed--one place to find quick answers to my questions." With all that's changed in the meantime, an overhaul is welcome. This is the rare book for designers that is almost completely nonvisual. It doesn't show what's hip in navigational bars or what the coolest colors are. Rather, it gives readers the kind of know-how that can make a difference between someone who just whips up pretty pages with WYSIWYG applications like Dreamweaver and someone who can make those pages cross-platform, cross-browser, fast loading, and accessible to all. The clear organization makes it easy to locate any specific topic. There are six sections. "The Web Environment" discusses the realities of browser compatibility, display-resolution problems, a useful bit of Unix, and tips for print designers looking to move into Web design. "Authoring" shows how to write accurate and up-to-date HTML, cascading style sheets, and Server Side Includes (like putting the current date and time on your homepage). "Graphics" brings together all you need to know to make effective use of images (GIFs, JPEGS, PNGs, and animated GIFs). "Multimedia and Interactivity" helps with adding audio, video, or Flash to your site (including some succinct tips on optimization and publish settings). And "Advanced Technologies" covers JavaScript, DHTML, XML, XHTML, and WAP and WML. And there are six useful look-up tables in the appendix, which include HTML 4.0 tags, deprecated tags, attributes, and CSS support across browsers. Web Design in a Nutshell could easily have been titled The Web Designer's Companion--it's mighty handy to have around. --Angelynn Grant

Web Design For Dummies, 2nd Edition List Price: $24.99 Sale Price: $3.21 Average Rating:

How many times have you visited a Web site and thought that you could do a better job if only you had the knowledge and skills?   Or perhaps you have a great idea for a Web site but don’t know how to get started? What was once exclusively a task for professionals, Web designing, has become more accessible to amateurs, thanks to loads of handy software. With Web Design For Dummies, you will be able to design your own Web site like a pro. Web design requires many programs to make a Website attractive and fun, including: Using Web editors like Dreamweaver Image editing tools like Photoshop elements Drawing utensils like Illustrator Background markup and scripting languages like HTML and CSS This fun guide covers all of the topics that every aspiring Web designer should know.   This book offers advice on: Designing for your audience Building a solid framework for easy navigation Creating appealing graphics that work with the site Choosing the proper type and colors Tweaking the HTML to make everything work correctly Applying next-step technologies including JavaScript Parlaying your skills into paid work With expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors!

Communicating Design: Developing Web Site Documentation for Design and Planning List Price: $44.99 Sale Price: $20.50 Average Rating:

Most discussion about Web design seems to focus on the creative process, yet turning concept into reality requires a strong set of deliverables—the documentation (concept model, site maps, usability reports, and more) that serves as the primary communication tool between designers and customers. Here at last is a guide devoted to just that topic. Combining quick tips for improving deliverables with in-depth discussions of presentation and risk mitigation techniques, author Dan Brown shows you how to make the documentation you're required to provide into the most efficient communications tool possible. He begins with an introductory section about deliverables and their place in the overall process, and then delves into to the different types of deliverables. From usability reports to project plans, content maps, flow charts, wireframes, site maps, and more, each chapter includes a contents checklist, presentation strategy, maintenance strategy, a description of the development process and the deliverable's impact on the project, and more.